What I do every week
Ongoing WordPress maintenance: updates, fixes, optimizations. The real work I do for agencies week after week.
Technical guides, strategic analysis and insights on professional WordPress development for web agencies.
Ongoing WordPress maintenance: updates, fixes, optimizations. The real work I do for agencies week after week.
How I rescue abandoned Elementor layouts from other developers. Real fixes, not complete rebuilds.
The most common Gutenberg issues I find in agency projects and how I solve them without rewriting everything.
How I take on your agency's WordPress technical backlog and clear it consistently, task by task.
How I improve slow WordPress sites without starting from scratch. Targeted fixes on code, queries and assets.
My real design-to-code conversion process: from receiving the file to delivering the finished theme.
White screen, plugin conflicts, WSOD, database errors. The real problems I find and how I fix them.
How I work on dated and fragile WordPress installs. Stabilization, targeted fixes and progressive upgrades.
My "Red Phone" process for critical incidents. Triage, fix and post-mortem prevention.
It's not just SEO, it's revenue. LCP, CLS, INP: why they impact your clients' bottom line.
How to prepare Figma or XD files for development. A checklist for designers.
The pixel-perfect conversion process from Figma design to a working WordPress theme.
A technical deep-dive into the workflow of transforming design into clean, performant code.
Why understanding Photoshop and Figma makes me a better partner for your design team.
ACF Pro, Bricks Builder, GeneratePress. The tools I bet on for stability and performance.
How I balance autonomy with communication. My workflow to avoid interrupting your flow.
Tools and strategies for integrating a freelance specialist into your agency team without friction.
Clarifying Warranty vs Maintenance vs Features. How to avoid scope creep after the site goes live.
5 signs your agency is ready to partner with a freelance WordPress developer. Ensure your processes are aligned.
Why choose a remote partner, benefits of white-label collaboration, and what to expect from a professional developer.
Honest analysis: Junior salary + taxes + training vs senior freelance rate. Who wins?
Smooth processes, no basic explanations. Why I chose to serve professionals instead of end clients.
Stop hiring "Yes-Men". Why you need someone who pushes back on impossible requests for the project's sake.
The benefits of white-label service: how to maintain client brand control while delegating the technical work.
Cost-benefit analysis between in-house hiring and partnering with a specialized freelance developer.
7 evaluation criteria, red flags to avoid, and a complete checklist for choosing the right WordPress technical partner.
Gutenberg and FSE: distinguishing between Block Themes and Block Plugins for total performance and governance.
Performance vs Flexibility. When to use the Block Editor and when to stick with a Page Builder.
Technical analysis: why 2026 is the year of Bricks for performance-first agencies.
When a custom-built theme is worth it and when a page builder is the right choice for the project.
Why choose a custom-built theme over commercial templates for serious projects.
When custom plugin development makes sense and when existing solutions are the better choice.
Beyond the basics: Server permissions, XML-RPC and workflow security for high-value clients.
Beyond the "Update All" button. How to manage maintenance without risk for your agency.
How to prepare your WordPress site to be "read" and cited by ChatGPT and Perplexity.
Technical comparison for agencies: Marketing sites vs Web Apps. When to use what.
Powerful, but often unnecessary (and expensive). Dual stack, hidden costs and CV-driven development.
Modernity vs Reality. Why JS frameworks cost twice as much and offer less autonomy.
Static performance vs CMS management. Is it worth losing the backend for a bit of speed?
Why many brands are migrating from Drupal to WordPress. Technical and cost analysis.
Honest comparison between platforms: flexibility, SEO, scalability and long-term costs for business sites.
Why a paid Discovery Phase protects your budget from underestimated projects.
The reasons why WordPress remains the best choice for 90% of business websites.
The hidden costs of $60 themes. Bloat, security risks and vendor lock-in. Why to avoid them.
How to structure the remote project collaboration process: briefing, milestones and delivery.
Goodbye GA4. Why use Independent Analytics on client sites: no cookies, no banners, GDPR compliant.
Forget Yoast. Here is why I use SEOPress PRO on all agency sites in 2026.
The winning combination of caching and database optimization for perfect Core Web Vitals.
Antispam, security, and backups. The essential plugins I install before handing off any site.
I'm always available to share my experience. If you have technical or strategic questions, get in touch.
Send me a message